• Michelle Wallace

How To Promote Your Small Business at Christmas Time

I can't believe we are talking about Christmas already, but it's that time of the year already, and I want to give you some tips to maximise the Christmas period for your business.

1. Promote Your Gift Vouchers

Trying to find new ways to promote your business in the run up to Christmas? There is no better time to get your vouchers up and running. They are by far the most requested gift at Christmas time, as they allow the recipient to pick a product or service that suits them.

Selling vouchers encourages your current clients to share your product or service with their friends and family members, as the perfect Christmas gift. They also increase your potential customers, and are a budget friendly way of attracting new people to your business.

On top of all of this, most people who receive a voucher as a gift will actually spend more than the voucher amount! The list of advantages goes on and on, so I think it's safe to say that it is definitely a good idea for your business.

It really doesn't take long to design a personalised voucher and get them printed out. I highly recommend using a tool called Canva, which allows you to create high quality designs easily. Companies like Vistaprint also provide templates that you can use and will have your vouchers printed and sent out to you within the week 📨

Once you've got them ready to go, here are your next steps:

  • Inform your current customers that you are now selling vouchers to encourage word of mouth.

  • Post the great news on all of your social media channels.

  • Have an email newsletter? Fantastic! Another brilliant place to promote your new vouchers.

  • If you have a website, add a banner image to your home page.

  • If your business has a shopfront or physical space, hang up a poster.

2. Personalisation

This is the biggest gift trend right now. Everyone loves to receive a gift that has been personalised just for them, whether it has their name on it, their initials, their date of birth or a significant date in their life, maybe even a photo of them incorporated into the product - there are so many ways to add that extra touch!

If you don't think there is a way to add personalisation to your product, how about adding a personal note, name tag, sticker or gift wrapping. These are affordable ways to go the extra mile and encourage more people to buy from your business.

3. Make it Searchable

Make it as easy as possible for your target audience to find you and your products. For example, if you make beautiful silk ties for men, include key words and phrases in your online messaging that will attract the people who are buying for the men in their lives.

"This is the ideal gift for the man in your life."

"Every gamer would love to find this gift under the Christmas tree!"

"We've put together a list of the perfect gifts for travel lovers."

"This is one of our best selling gifts for fathers!"

This is where you get to solve your audiences Christmas shopping problems.

4. Excite in Your Customer Experience

How can you excite your customer? What can you offer, that is a little bit more than what other businesses are offering? Can you take the gift wrapping off their hands by offering their service to your customers? Can you add a personalised touch?

Some business opt to include a small gift with each purchase, just to go that extra mile to make their customers smile and think of them for future purchases. It doesn't have to be expensive, just something that will make you stand out from the crowd. A friend of mine recently received a package from a local artist that included a personal, handwritten note that thanked her for buying local and supporting artists in her area. She appreciated it so much that she spread the word and encouraged her friends to buy from that small business as well! What a lovely touch that won't be forgotten.

5. Handle Objection Upfront

If you are buying online, one of the biggest objections is returns. how can you make that experience really easy for your customer?

If they are buying a gift in November for a gift that they won't be giving until December or even January, they won't have any opportunity to return it under the current 28 days/1 month return policy most businesses use.

Ensure that your returns policy is suitable for the christmas period. Give them until the end of January to return or exchange the product. It might not seem like much, but little things like this will make your customers trust in you and your brand and keep them coming back for more in the future.

These are a few ways that you can maximise the impact of potentially the busiest time of the year! Is there anything I missed? I would love to hear your thoughts in the comments below.

Ready to grow your business? I send out one email a month, with all of the best advice and practical tips to help you take your business to the next level. Feel free to sign up here.


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