• Michelle Wallace

4 Tips To Plan and Structure A Video

Updated: Dec 5, 2019

There are 8 billion video views a day on Facebook and 4.5 million Youtube videos watched every minute. EVERY MINUTE! Let that sink in for a moment...

If you are on social media, you need to embrace video content! Without a shadow of a doubt, It is one of the best ways to grow your brand online. I’ve got some tips on how to plan out a video in a really simple way, to make it as easy as possible to promote your business online.


If you want to really hold on to your audience's attention, start off the video by telling them what you are going to talk about and what they can expect to take away from the video. If it is something that they are interested in, the will stick around to hear more. Once you have given a short introduction to your video, you can jump straight into your main topics.

But don’t stop there. At the end of your video, round everything up in a short, to-the-point summary that includes all of the key points you just made. If you have given your audience a lot of information or tips, this is your chance to remind them of each point in a clear and concise manner.


Can you picture your ideal customer in your head? What do they look like? Think of things like their age, gender, job, do they have kids, what do they like to wear, where do they get their information, what is their budget, what makes them happy? The more detail the better! You can even give this ‘ideal customer’ a name.

If you are a yoga instructor, your ideal target audience might be women in their 30’s-40’s, who lead busy lives, but always make time to squeeze in a quick yoga session once or twice a week.

Here’s an example:

Fiona is a 36 year old Mother with 3 kids, living in Blanchardstown. She works from home 4 days a week and loves to bring the kids to the park on the weekend. She wakes up at 7am to get the kids ready for school and goes to sleep at 10:45pm, but not before she’s had a scroll through social media to see what everyone else got up to that day. She has a tight budget but she knows how important it is to go to yoga every week, both for her physical and mental health.

With all of those details in mind, I bet you have a very clear vision of Fiona in your mind! You’ve probably even picked out her hair colour and outfit. That’s exactly what you have to do for your business.

Creating an ‘ideal customer’ will help you to use the right language, speak in the right way, and focus on their pain points. Once you have defined your audience, you can start to create content that you know your ideal customer will love and share with her friends and family.


Get creative and draw out your ideas. Think about what you want to get across in your video, and what information are you going to share with your audience. You don’t need to write out a script, you just need to brainstorm the points you want to focus on.

Here’s one I made earlier:

Once you’ve written out all of your ideas, it’s time to prioritise them. Decide which point you want to start off with and number them all from there. This will help you to stay on track and make sure that you don’t miss any of your key points.


What is it you actually want people to do after they have watched your video? This is something that so many people forget to do at the end of their videos!

Do you want them to watch your next video? To sign up to your mailing list? To go to your website? My call to action is, join my Facebook Group, where you can find loads more video and digital marketing tips to promote your business online.

(Did my call to action work? Did you join the group? :-P) It is a key piece of information to add into your video, but it prompts your audience to stay engaged with you.

These 4 simple steps will help you to plan and structure your videos online. If you have any questions about promoting your business online, leave a comment below and I will get back to you!

Ready to grow your business? I send out one email a month, with all of the best advice and practical tips to help you take your business to the next level. Feel free to sign up here.


Recent Posts

See All
  • Instagram for digiyell

086 780 7152

The Marketing Shed


Co Meath